We are pioneers in multi-sensorial consumer research, exploring how the senses impact consumer emotions and behaviour

Introduction to SENSANALYSIS


We are passionate about providing unparalleled insights into consumers’ emotions via our unique ‘sensorial lens’:

  • uncovering and harnessing consumers’ sensory emotions—the strongest way to create brands and products consumers LOVE.
  • giving consumers a say in expressing their sensorial sensations with rich language and stories for enhancing product development and testing.
  •  improving market success by bridging the gap between consumers’ expectations and real product performance.
  • creating a holistic sensory experience for consumers that drives brand loyalty.


When the senses are stimulated in a coherent manner, the total effect feels like ‘magic’!

Barbara Busch
Sensanalysis CEO