2019-05
E-COMMERCE: New challenges for Marketing
Consumers perceive everything with all their senses. i.e. When looking at a website, an ad or a packaging, consumers create an idea about how this…
News Archive
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2018-04
Getting To A Consumers’ Heartbeat By Uncovering Quality Insights Using Quick Turnaround Automated Research
For years, researchers have been under pressure to uncover quality insights faster and at lower costs. That demand will continue and with major advancements in…
2018-02
Welcome to India!
We are excited to announce that we have expanded our footprint in Asia with the opening up of our office in India. A country of…
2017-12
Design Products that Consumers LOVE not just LIKE
Consumer Driven Product Design We all know there has been a dramatic shift in the decision-making power between brands and consumers through the rise of…
2017-11
Creating ROI from Consumer Research Spending
With 85% of product launches in the marketplace being unsuccessful and 75% of quantitative product tests providing no real direction, the question is how can…
2017-10
Rethinking Packaging Research
Packaging plays a key role in a brand’s success. Yet, traditional packaging research only scratches the surface at understanding what the package says about the…
2017-09
Ads have a smell ……
When developing an ad or a pack it is of paramount importance not only to consider visual and aesthetic aspects, but also emotional aspects, as…
Product Coherence: Improving the Odds of Innovation Success
Savvy Marketers understand the value in being able to engage with and capture consumers’ emotions holistically, through all their senses and across all their interactions…
2017-06
When our Small Data is Collated into Big Data
In the digital era, we hear so much about “Big Data” and the innovative tools that effectively process it. But what about the “small data,”…
2016-06
Taking Concept and Product Evaluations Online: Beyond Online Surveys
Online surveys are often thought to be the most time- and cost-effective solution for many, but their ubiquity and the potential for reduced respondent interest…