2018-04
For years, researchers have been under pressure to uncover quality insights faster and at lower costs. That demand will continue and with major advancements in…
2018-02
We are excited to announce that we have expanded our footprint in Asia with the opening up of our office in India. A country of…
2017-12
Consumer Driven Product Design We all know there has been a dramatic shift in the decision-making power between brands and consumers through the rise of…
2017-11
With 85% of product launches in the marketplace being unsuccessful and 75% of quantitative product tests providing no real direction, the question is how can…
2017-10
Packaging plays a key role in a brand’s success. Yet, traditional packaging research only scratches the surface at understanding what the package says about the…
2017-09
When developing an ad or a pack it is of paramount importance not only to consider visual and aesthetic aspects, but also emotional aspects, as…
Savvy Marketers understand the value in being able to engage with and capture consumers’ emotions holistically, through all their senses and across all their interactions…
2017-06
In the digital era, we hear so much about “Big Data” and the innovative tools that effectively process it. But what about the “small data,”…
2016-06
Online surveys are often thought to be the most time- and cost-effective solution for many, but their ubiquity and the potential for reduced respondent interest…
2016-06
SENSANALYSIS’ 30 years of experience capturing rich consumer language through in-depth qualitative multi-sensorial research forms the basis for our unique text mining system (called the…