2020-08
THE DISRUPTIVE DIGITAL TECH SOLUTION FOR CONCEPT & PRODUCT TESTING
BACKGROUND: THE IMPORTANCE OF EMOTIONAL MEMORIES Consumers’ qualitative multi sensorial product and concept evaluation is our core business . We have listened since 1984…
News Archive
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2020-07
Consumers Emotional Memories stored in a unique Database are Key to Market Success
Sights, sounds, touch, tastes and smells can all evoke emotionally charged memories. A new study1 suggests why: The same part of the brain that's in…
2019-05
E-COMMERCE: New challenges for Marketing
Consumers perceive everything with all their senses. i.e. When looking at a website, an ad or a packaging, consumers create an idea about how this…
2018-04
Getting To A Consumers’ Heartbeat By Uncovering Quality Insights Using Quick Turnaround Automated Research
For years, researchers have been under pressure to uncover quality insights faster and at lower costs. That demand will continue and with major advancements in…
2018-02
Welcome to India!
We are excited to announce that we have expanded our footprint in Asia with the opening up of our office in India. A country of…
2017-12
Design Products that Consumers LOVE not just LIKE
Consumer Driven Product Design We all know there has been a dramatic shift in the decision-making power between brands and consumers through the rise of…
2017-11
Creating ROI from Consumer Research Spending
With 85% of product launches in the marketplace being unsuccessful and 75% of quantitative product tests providing no real direction, the question is how can…
2017-10
Rethinking Packaging Research
Packaging plays a key role in a brand’s success. Yet, traditional packaging research only scratches the surface at understanding what the package says about the…
2017-09
Ads have a smell ……
When developing an ad or a pack it is of paramount importance not only to consider visual and aesthetic aspects, but also emotional aspects, as…
Product Coherence: Improving the Odds of Innovation Success
Savvy Marketers understand the value in being able to engage with and capture consumers’ emotions holistically, through all their senses and across all their interactions…