The latest news and developments from SENSANALYSIS

News Archive

2017-10

Rethinking Packaging Research

Packaging plays a key role in a brand’s success. Yet, traditional packaging research only scratches the surface at understanding what the package says about the…

2017-09

Ads have a smell ……

When developing an ad or a pack it is of paramount importance not only to consider visual and aesthetic aspects, but also emotional aspects, as…

2015-11

Beauty from Within Webinar

Learn how to integrate multi-sensorial, psychological and neuroscientific research for a better understanding of your consumers. “Beauty from Within: The Emotional and Perceptual Measure of…