2017-09
Ads have a smell ……
When developing an ad or a pack it is of paramount importance not only to consider visual and aesthetic aspects, but also emotional aspects, as…
News Archive
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Product Coherence: Improving the Odds of Innovation Success
Savvy Marketers understand the value in being able to engage with and capture consumers’ emotions holistically, through all their senses and across all their interactions…
2017-06
When our Small Data is Collated into Big Data
In the digital era, we hear so much about “Big Data” and the innovative tools that effectively process it. But what about the “small data,”…
2016-06
Taking Concept and Product Evaluations Online: Beyond Online Surveys
Online surveys are often thought to be the most time- and cost-effective solution for many, but their ubiquity and the potential for reduced respondent interest…
2016-06
Quantitative product testing gets a deeper qualitative ‘sensorial’ layer
SENSANALYSIS’ 30 years of experience capturing rich consumer language through in-depth qualitative multi-sensorial research forms the basis for our unique text mining system (called the…
Sensory Coherence vs. Sensory “Mismatch”
Should one choose to convey a holistic message or elicit surprise?Marketers need to evolve from the traditional thinking that sensory marketing tactics are only successful…
2016-04
Implicit vs. Explicit Product Research: which one should be conducted?
Why not choose both? The right combination of the two research methods is the dream team for the development of winning products.Human cognition can be…
2015-11
Beauty from Within Webinar
Learn how to integrate multi-sensorial, psychological and neuroscientific research for a better understanding of your consumers. “Beauty from Within: The Emotional and Perceptual Measure of…
2015-08
Ads Have Smells: A SENSANALYSIS Case Study
And no, we don’t mean the smells of the paper they’re printed on!It is a given that perfumes, body lotions, shower gels, deodorants, etc., all…
2015-07
SENSANALYSIS Partners with HCD Research
Neuroscience multi-sensorial Research CollaborationFRANKFURT, Germany and FLEMINGTON, N.J., July 13, 2015 -- HCD Research, Inc. and SENSANALYSIS have entered into an agreement to co-develop and market products and…