2021-04
NEW OFFER: SENSORY EMOTION CODING (SEC) SERVICE
NEW OFFER: SENSORY EMOTION CODING (SEC) SERVICE for agencies and CPG companies Over two decades of qualitative sensory testing specializing in sensory and emotions, we…
2021-04
NEW OFFER: SENSORY EMOTION CODING (SEC) SERVICE for agencies and CPG companies Over two decades of qualitative sensory testing specializing in sensory and emotions, we…
2020-08
BACKGROUND: THE IMPORTANCE OF EMOTIONAL MEMORIES Consumers’ qualitative multi sensorial product and concept evaluation is our core business . We have listened since 1984…
2020-07
Sights, sounds, touch, tastes and smells can all evoke emotionally charged memories. A new study1 suggests why: The same part of the brain that's in…
2019-05
Consumers perceive everything with all their senses. i.e. When looking at a website, an ad or a packaging, consumers create an idea about how this…
2018-04
For years, researchers have been under pressure to uncover quality insights faster and at lower costs. That demand will continue and with major advancements in…
2018-02
We are excited to announce that we have expanded our footprint in Asia with the opening up of our office in India. A country of…
2017-12
Consumer Driven Product Design We all know there has been a dramatic shift in the decision-making power between brands and consumers through the rise of…
2017-11
With 85% of product launches in the marketplace being unsuccessful and 75% of quantitative product tests providing no real direction, the question is how can…
2017-10
Packaging plays a key role in a brand’s success. Yet, traditional packaging research only scratches the surface at understanding what the package says about the…
2017-09
When developing an ad or a pack it is of paramount importance not only to consider visual and aesthetic aspects, but also emotional aspects, as…