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Beauty from Within Webinar

2015-11

Learn how to integrate multi-sensorial, psychological and neuroscientific research for a better understanding of your consumers. “Beauty from Within: The Emotional and Perceptual Measure of the Consumer Experience” is a new webcast presented by HCD Research and SENSANALYSIS.

It will explore:

  • How to use the right combination of physiological, psychological and multi-sensorial methods to understand consumers’ emotional and perceptual product experiences; and
  • How to apply this information to uncover the drivers of consumer behavior.

Taken together, the techniques for applied consumer neuroscience described here will enable product developers to create products and communications that connect with their target consumers.

The webinar took place on November 4, 2015.
To listen to a recording of the webinar, please click here!