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Free sensory emotions webinar

2013-08

It's Not just about the Numbers: Sensory Emotions and their role in concept, product, package development and evaluation

In this 30 minute webinar, Q Research Solutions and SCENTANALYSIS share the results of their integrated Qualitative/Quantitative approach to consumer evaluation of sensory stimuli. You'll learn how sensorially articulate consumers can shine a light on the more typical learning coming from a concept/product evaluation, providing:

  • Clarity of direction for product development
  • Clarity of concept strengths and weakness
  • Consumer language and emotional triggers that can inform creative brief for package and messaging

Whether you are a Product Developer, Sensory Scientist, Market Researcher or Marketer…in food, beverage, personal care, beauty or home care… you will be inspired to think differently about the role of the consumer voice in your innovation efforts.

Sign up now for the Sensory Emotions Webinar on Wednesday, September 25th at 1PM EDT.

Q RESEARCH SOLUTIONS and SCENTANALYSIS
have combined forces to create a truly intelligent way to enhance product testing for stronger multi-sensorial appeal. Take decision making inptut beyond traditional measurements with rich descriptions of the more emotionally-driven sensorial aspects.

 

Update: If you are interested in getting a link to the recorded webinar, feel free to contact us.