The latest news and developments from SENSANALYSIS

NEWS

It’s not just about the scent

2013-11

Names are not always what they seem.

Mark Twain
Following the Equator: A Journey Around the World

It ain't what they call you, it's what you answer to. 

W.C. Fields

Created and named in 1984 in order to show how seriously we took scent in a research industry which had no specific tools for making the most important human sense – the sense of smell – operational for marketing and product development.

BUT we were actually NEVER just about scent….

We were the pioneers in HOLISTIC product development. Our founding belief is that scent cannot be developed or tested out of context of the rest of the mix, because scent is the invisible brand (or concept) personality. 

We included other elements – often also multiple options - such as texture, colour, design and concept, which allowed us to give feedback on these as well as scent or flavour submissions. 

Our “speciality” is how we go deeper into the consumers’ “feelings” and make the product mix a complete story, both consciously and subconsciously. Helping the concept become more appealing by including the “signs” and language that evoke the perfect product, and ensuring the formulation matches those expectations.

With a depth and breadth of experience in all categories where the consumer experiences the product with all their senses we are a full service research agency using our special “sensorial lens” on all types of research issues.

SCENTANALYSIS is not just about scent but about giving equal importance to all the senses in concept and product development and evaluation.