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NEW OFFER: SENSORY EMOTION CODING (SEC) SERVICE

2021-04

NEW OFFER: SENSORY EMOTION CODING (SEC) SERVICE for agencies and CPG companies

Over two decades of qualitative sensory testing specializing in sensory and emotions, we have developed a SENSORY EMOTION CODING SYSTEM which we now offer as a service for any research agencies or CPG company as an analytic tool which allows to:

  • Add sensory-insightful open-ended questions to any kind of tests (qualitative/quantitative) and standard questionnaires.
  • Detect and explore “unknown” or less understood differences between test products.
  • Make decisions when performance differences are flat or confusing.
  • Confirm on a quantitative scale if your sensory profile is meeting your brand/product/consumer requirements.

Why you need the SENSORY EMOTION CODING Service

  • Experience shows that as few as 1 in 3 quantitative tests reveal statistical differences between candidates, which generally all score well.
  • Most quantitative tests are very “liking” and “key attribute” focused, not allowing any read on what differentiates candidates. 
  • In today’s saturated categories it is often the non-core sensory product attributes which connect brand and consumer through emotions to create the power of experience to boost preference, commitment, and advocacy.
  • It does matter which product to choose: the decision lies between a ME-TOO product with low chance of market success or a product with a sensorial profile that drive winning products and build brand equity.

How to use the SENSORY EMOTION CODING Service

  • When conducting any kind of concept, packaging or product test just add a few open-ended questions to your existing (standard) questionnaire.  
  • Choose any question you like or - based upon our vast experience in qualitative sensory insights testing- we can consult you which questions would be most efficient to uncover ideally consumers’ real emotions and perceptions. 
  • You provide us with the data which we process thru our Sensory Emotion Coding System. 
  • The SEC output is rapid, visual and delivers distinctive, actionable results even when the numbers show parity!  

CONTACT US FOR MORE DETAILS NOW!  barbara.busch@sensanalysis.com