NEW OFFER: SENSORY EMOTION CODING (SEC) SERVICE
NEW OFFER: SENSORY EMOTION CODING (SEC) SERVICE for agencies and CPG companies
Over two decades of qualitative sensory testing specializing in sensory and emotions, we have developed a SENSORY EMOTION CODING SYSTEM which we now offer as a service for any research agencies or CPG company as an analytic tool which allows to:
- Add sensory-insightful open-ended questions to any kind of tests (qualitative/quantitative) and standard questionnaires.
- Detect and explore “unknown” or less understood differences between test products.
- Make decisions when performance differences are flat or confusing.
- Confirm on a quantitative scale if your sensory profile is meeting your brand/product/consumer requirements.
Why you need the SENSORY EMOTION CODING Service
- Experience shows that as few as 1 in 3 quantitative tests reveal statistical differences between candidates, which generally all score well.
- Most quantitative tests are very “liking” and “key attribute” focused, not allowing any read on what differentiates candidates.
- In today’s saturated categories it is often the non-core sensory product attributes which connect brand and consumer through emotions to create the power of experience to boost preference, commitment, and advocacy.
- It does matter which product to choose: the decision lies between a ME-TOO product with low chance of market success or a product with a sensorial profile that drive winning products and build brand equity.
How to use the SENSORY EMOTION CODING Service
- When conducting any kind of concept, packaging or product test just add a few open-ended questions to your existing (standard) questionnaire.
- Choose any question you like or - based upon our vast experience in qualitative sensory insights testing- we can consult you which questions would be most efficient to uncover ideally consumers’ real emotions and perceptions.
- You provide us with the data which we process thru our Sensory Emotion Coding System.
- The SEC output is rapid, visual and delivers distinctive, actionable results even when the numbers show parity!
CONTACT US FOR MORE DETAILS NOW! email@example.com