The latest news and developments from SENSANALYSIS

News Archive


Sensory Coherence vs. Sensory “Mismatch”

Should one choose to convey a holistic message or elicit surprise?Marketers need to evolve from the traditional thinking that sensory marketing tactics are only successful…


Beauty from Within Webinar

Learn how to integrate multi-sensorial, psychological and neuroscientific research for a better understanding of your consumers. “Beauty from Within: The Emotional and Perceptual Measure of…


SENSANALYSIS Partners with HCD Research

Neuroscience multi-sensorial Research CollaborationFRANKFURT, Germany and FLEMINGTON, N.J., July 13, 2015 -- HCD Research, Inc. and SENSANALYSIS have entered into an agreement to co-develop and market products and…


Sensory Marketing Webinar

We invite you to join us for a webinar on Jun 30, 2015 at 12:00 PM EDT.Register now! (Update: The webinar date has passed. Please…


3 Approaches to a Fragrance Strategy

Our research identified the different fragrance strategies that 3 well-known anti-aging products can employ to contribute to their success in the market. The anti-aging product…


Infographic: SENSANALYSIS Recruitment

In your qualitative studies, are your participants able to clearly articulate their feelings, emotions, and detailed impressions about sensorial stimuli? When you're trying to obtain…