The latest news and developments from SENSANALYSIS

News Archive


Infographic: SENSANALYSIS Recruitment

In your qualitative studies, are your participants able to clearly articulate their feelings, emotions, and detailed impressions about sensorial stimuli? When you're trying to obtain…


Coherence is Still Key: A Retrospective

A small retrospective into the SENSANALYSIS archives... When Barbara Busch founded this company in 1984, she was looking for better ways to express the importance…



We are excited to announce that we are changing our company name from SCENTANALYSIS to SENSANALYSIS! While we initially started with scent research 30 years…


Add woo to the wow, go beyond innovation

Today, technical innovations are designed to capture attention and get a “Wow!”…… but in doing so are often highly rational. For example: 10 x more moisturizing more powerful anti…


It’s not just about the scent

Names are not always what they seem. Mark Twain Following the Equator: A Journey Around the World It ain't what they call you, it's what…


It’s not just about the numbers

Please contact us to obtain a link to stream or download the webinar presentation "Sensory emotions and their role in Concept, Product and Package Development…