The latest news and developments from SENSANALYSIS

News Archive

2015-03

3 Approaches to a Fragrance Strategy

Our research identified the different fragrance strategies that 3 well-known anti-aging products can employ to contribute to their success in the market. The anti-aging product…

2015-01

Infographic: SENSANALYSIS Recruitment

In your qualitative studies, are your participants able to clearly articulate their feelings, emotions, and detailed impressions about sensorial stimuli? When you're trying to obtain…

2014-12

Coherence is Still Key: A Retrospective

A small retrospective into the SENSANALYSIS archives... When Barbara Busch founded this company in 1984, she was looking for better ways to express the importance…

2014-09

SCENTANALYSIS becomes SENSANALYSIS

We are excited to announce that we are changing our company name from SCENTANALYSIS to SENSANALYSIS! While we initially started with scent research 30 years…

2014-03

Add woo to the wow, go beyond innovation

Today, technical innovations are designed to capture attention and get a “Wow!”…… but in doing so are often highly rational. For example: 10 x more moisturizing more powerful anti…