The latest news and developments from SENSANALYSIS

News Archive

2014-12

Coherence is Still Key: A Retrospective

A small retrospective into the SENSANALYSIS archives... When Barbara Busch founded this company in 1984, she was looking for better ways to express the importance…

2014-09

SCENTANALYSIS becomes SENSANALYSIS

We are excited to announce that we are changing our company name from SCENTANALYSIS to SENSANALYSIS! While we initially started with scent research 30 years…

2014-03

Add woo to the wow, go beyond innovation

Today, technical innovations are designed to capture attention and get a “Wow!”…… but in doing so are often highly rational. For example: 10 x more moisturizing more powerful anti…

2013-11

It’s not just about the scent

Names are not always what they seem. Mark Twain Following the Equator: A Journey Around the World It ain't what they call you, it's what…

2013-09

It’s not just about the numbers

Please contact us to obtain a link to stream or download the webinar presentation "Sensory emotions and their role in Concept, Product and Package Development…

2013-08

Free sensory emotions webinar

It's Not just about the Numbers: Sensory Emotions and their role in concept, product, package development and evaluation In this 30 minute webinar, Q Research…