The latest news and developments from SENSANALYSIS

News Archive


Sensory Marketing Webinar

We invite you to join us for a webinar on Jun 30, 2015 at 12:00 PM EDT.Register now! (Update: The webinar date has passed. Please…


3 Approaches to a Fragrance Strategy

Our research identified the different fragrance strategies that 3 well-known anti-aging products can employ to contribute to their success in the market. The anti-aging product…


Infographic: SENSANALYSIS Recruitment

In your qualitative studies, are your participants able to clearly articulate their feelings, emotions, and detailed impressions about sensorial stimuli? When you're trying to obtain…


Coherence is Still Key: A Retrospective

A small retrospective into the SENSANALYSIS archives... When Barbara Busch founded this company in 1984, she was looking for better ways to express the importance…



We are excited to announce that we are changing our company name from SCENTANALYSIS to SENSANALYSIS! While we initially started with scent research 30 years…


Add woo to the wow, go beyond innovation

Today, technical innovations are designed to capture attention and get a “Wow!”…… but in doing so are often highly rational. For example: 10 x more moisturizing more powerful anti…