The latest news and developments from SENSANALYSIS

NEWS

SCENTANALYSIS had an exciting year to date and we’d like to share some of our journey with you.

2012-03

A very big thank you to our clients who took part in our independent reputation study carried out in the spring by Veritas and Partners. All of you gave so generously of your time to share your experiences of working with our company. We had some great feedback. You told us that our understanding of how senses and emotion impact on consumer attitudes and behavior was world class. Equally you gave us honest opinions on where and how we could improve our offer. We've listened and over the coming months we'll be sharing some new ideas and approaches inspired by your input.

The first change you'll notice is our new visual brand identity. We thought it was time to freshen our look and feel to really portray the heart of what we know how to do. Created especially for us by London designer Frazer Smith, the intention is to capture our focus on sensory emotion and the rigor of our approach. Our new website which has been part of Frazer's brief to bring a contemporary visual elegance to our brand.

Some new analytical tools are in the final stages of beta testing to support the work SCENTANALYSIS does on your behalf around the world. And as we just announced, a new team member has joined us this month in Mumbai to head up our growing business in the India and South East Asia region. We look forward to working with you in the coming months and wish you a successful final quarter in 2012. 

Barbara Busch
CEO
SCENTANALYSIS