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SENSANALYSIS’ Sensorial Sessions – uncovering the implicit

2015-05

I’ve been in so many focus groups and once more I hear the same things about my category, feeling I’m not going beyond… My quantitative results don’t help me differentiate between the samples, so I'll have to decide myself…” Have you ever had that feeling?  Stuck in rational consumer feedback and looking for more?

We have managed to ‘detour’ the conscious mind to dig into the subconscious and uncover the implicit. Through our ‘multi-sensorial journeys,’ we invite our consumers to dive deep and dig into their subconscious where deep-seated memories and emotions are stored, via their personal landscape of memories and emotions about concepts, smells, tastes, textures, etc. By the means of a methodology-mix, thought-through indirect questioning and a fully undisturbed focus on the stimuli, we manage to open their subconscious response-level.

A fragrance that smells degreasing is not necessarily a winner for a hand-dishwashing liquid…but why not?
Letting sensorially articulate consumers describe freely and at length their impressions and associations about their sensorial impressions is a step forward to dig down into the implicit. Our 30+ years of experience in the field of multi-sensorial research has led us to understand better than others how to examine and link explicit/conscious results to implicit/subconscious meanings.1+1=3

Do you have a challenge? Contact us!