The latest news and developments from SENSANALYSIS


Welcome to India!


We are excited to announce that we have expanded our footprint in Asia with the opening up of our office in India.

A country of more than 1.3 billion people, half of them under 25 years old, India is a nation full of myriad colors, awesome sounds, wonderful cuisines & enchanting flavors & aromas, captivating your emotions & invoking all of the sense at once!

Our foray in the Asian region will be led by Pankaj Jha, who has joined as the CEO of our JV in India.

Pankaj will be running the show for us, promoting our tools, garnering business from clients & providing strategic guidance and analytic expertise to them. He would also be creating the requisite infrastructure to execute projects in this complex market, where things work a bit differently.

Pankaj is based in Mumbai and brings to this role more than 20 years of experience. He is a seasoned consumer insights specialist having worked in leadership roles both on the agency side with Millward Brown & IMRB as well as clients across different industries like Unilever & Tata.

Pankaj is joined by Prashant Deshmukh, whom some of you might already know. Prashant has significant experience with our tools, having worked with them during the last few years as a consultant. A Qualitative researcher, Prashant has worked with research agencies like Nielsen and GFK and also worked as an independent consultant to clients and agencies.

Pankaj may be contacted at