2017-10
Rethinking Packaging Research
Packaging plays a key role in a brand’s success. Yet, traditional packaging research only scratches the surface at understanding what the package says about the…
Results for Tag : sensory emotions
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2017-09
Product Coherence: Improving the Odds of Innovation Success
Savvy Marketers understand the value in being able to engage with and capture consumers emotions holistically, through all their senses and across all their interactions…